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Taking into consideration the university organizers’ expertise and academic interest, and the ECoC organizers’ focus, the UNeECC Board and the University of Pannonia jointly decided on the topical  theme ‘Cultur(E)scapes: Innovation in Culture and Beyond’.   

To allow for academics and professionals from different disciplines to participate in the conference, the following tracks were identified: Shared Cultural Responsibility, Cultural Land(E)scape, Land(E)scape in Tourism, Digital E-Spaces in Culture.  This way colleagues from both alpha and beta sciences can find their place to partake in the cross-disciplinary discussions we hope to induce and promote in an international context.


  1. Shared Cultural Responsibility: This track focuses on stakeholders, activities (including creative industry  activities such as music, festival, fashion, archives libraries, theatres, films, design culture) and CSR in culture (volunteering, fund raising, community building, institutional co-creation, companies for community through culture)

  2. Cultural Land(E)scape (traditional, natural and built culture): This track focuses on fields of geography, ecology, and heritage studies, to describe a symbiosis of human activity and environment. There are three main types as defined by the World Heritage Committee:
    1. "a landscape designed and created intentionally by man"
    2. an "organically evolved landscape" which may be a "relict (or fossil) landscape" or a "continuing landscape"
    3. an "associative cultural landscape" which may be valued because of the "religious, artistic or cultural associations of the natural element."

  3.  Land(E)scape in Tourism: This track focuses on landscapes as attractions. Visually appealing settings, both natural and cultural, form the basis of tourism; soundscapes, smellscape, and therapeutic landscapes may relate to slow tourism, slow food, hidden treasures, bike trails, beating seasonality etc.

  4. Digital E-spaces in Culture: This track focuses on how technology and the internet are shaping the way we consider and/or process culture. A digital culture is the product of the endless influential technology and the result of technological innovation. It is applicable to multiple topics such as the relationship between humans and technology, cultural applications, virtual tour, new audio guide or interactive solutions, redesigning traditional culture in time and space.